Color Chattanooga pink


Each January for the past 14 years the Pink! gala raises funds to support the nationally recognized MaryEllen Locher Breast Center at CHI Memorial. Most importantly, Pink! raises funds to ensure top-notch breast cancer detection and treatment capabilities are available right here at home, and last year alone more than 30,000 patients were served by the Breast Center regardless of ability to pay.

We invite you to help support this vital cause by participating in Color Chattanooga Pink the week leading up to the event, January 18-24, 2020.

Last year restaurants created new pink drinks or dedicated a portion of their sales for a day, schools had pink out basketball games and there were many other activities throughout the area.  Creativity is encouraged and the sky is the limit! While the activities that are chosen can raise funds, they do not have to – our goal is to rally the community behind this important cause and Color Chattanooga Pink!

For printable posters, banners, and the correct logos for Pink! and the MaryEllen Locher Breast Center for your use when Coloring Chattanooga Pink! please email.

Whatever you do, tell us by calling (423) 495-7465 or emailing  so we can share across the community! You can also record a video or photos and upload it to our Facebook page at, or post to Instagram using #colorchattanoogapink.

If your organization chooses to do a fundraiser and would like to do an official check presentation for publicity purposes, we will gladly work with you to schedule.

You have the power to help transform medical care in the Chattanooga region.

Working together to strengthen our community.

Give back personally by helping us build a healthier community.

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